our motivation & purpose
Why We Matter
We matter because we care, and everyone profiled here also mattered. The stories below are a reminder of the tragedies that have occurred because social media failed to prioritize safety and well-being. Many of these situations could have been prevented if platforms really cared and respected their users.
We believe that by focusing on what truly matters—your safety and happiness—we can make sure that these heartbreaking stories are a thing of the past. Our mission is to create a space where such harm is never repeated, and where every user can feel secure and valued.
we matter, because they all mattered
Harmful Content
Jarell and Shahjahan
Jarell and Shahjahan
Some of the biggest social media platforms are failing to detect and remove dangerous suicide and self-harm content, according to a new study. Research from the Molly Rose Foundation found that...
Jarell and Shahjahan
Jarell and Shahjahan
Jarell and Shahjahan
One fall evening in 2020, Jarell Jackson and Shahjahan McCaskill were chatting in Jackson’s Hyundai Sonata, still on a post vacation high, when 24 bullets ripped through the inside of their car.
Amanda Todd
Jarell and Shahjahan
Jordan DeMay
It's was a tragedy when fifteen-year-old Amanda Todd, of Port Coquitlam, British Columbia, decided to make a Wednesday the last day of her life, but the harassment she received on social media decided for her...
Jordan DeMay
Nate Bronstein
Jordan DeMay
Jordan DeMay, a 17-year-old from Marquette, Michigan, took his own life on March 25, 2022, after three Nigerian men pretended to be a female online and coerced DeMay to send a nude photo of himself...
Nate Bronstein
Nate Bronstein
Nate Bronstein
Cyberbullying is deadly to kids.
Just weeks before hanging himself, Nate Bronstein, a 15-year-old had received a Snapchat message from a basketball teammate urging him to “go kill yourself,” said his mother.
Jacob Stevens
Nate Bronstein
Nate Bronstein
A devastated dad has warned others about a Tik Tok challenge that took the life of his son. Jacob Stevens from Columbus, Ohio, tragically passed away after he overdosed on Benadryl after a TikTok challenge.
CJ Dawley
Ronnie McNutt
Nikolas Cruz
CJ Dawley was 17 when he died by suicide. In an exclusive interview with CNN Business, his parents explain how his social media addiction 'led to his death' and why they're suing Facebook, Instagram and Snapchat.
Nikolas Cruz
Ronnie McNutt
Nikolas Cruz
17 Killed in mass shooting... The FBI was alerted six months ago after a YouTube user named "Nikolas Cruz" posted a comment stating "I'm going to be a professional school shooter" on the video site...
Ronnie McNutt
Ronnie McNutt
Brenton Tarrant
Three weeks ago, Josh Steen watched his close friend Ronnie McNutt kill himself live on Facebook. Now, he is fighting for answers from the firm and other social media platforms where clips of the suicide are seen...
Brenton Tarrant
Brenton Tarrant
Brenton Tarrant
...the video was filmed by a perpetrator of the mass shootings at two mosques in Christchurch, New Zealand, in which dozens of people were killed and injured... and it was live-streamed online.
Lifetime Social - A Better Social Media Platform
Building a social media platform for a better and safer social experience. Learn why we matter.